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Digital Adaptation


Год: 2014
Автор: Paul Boag
Жанр: Веб-дизайн
Издательство: Smashing Magazine GmbH.
ISBN: 978-3-94454064-1
Язык: Английский
Формат: PDF
Качество: Изначально компьютерное (eBook)
Интерактивное оглавление: Да
Количество страниц: 176

Описание: Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, team structure and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab.

Paul Boag is quite a character. With over 35 articles published on Smashing Magazine, he is not really an author that requires an introduction. Paul has been working on the web since 1993. He is web strategist at Headscape Ltd, a web design agency that he co-founded back in 2002. Paul also produces and hosts the longest-running web design podcast at boagworld.com. He is a regular speaker at conferences and author of Client-Centric Web Design.

Foreword A Message for Web Professionals
Chapter 1 The Digital Divide
Chapter 2 Setting Your Digital Direction
Chapter 3 Adopting a Digital Culture
Chapter 4 Digital Teams: Agents of Change
Chapter 5 Digital Demands Another Way of Working
Chapter 6 Grassroots Change